CASE STUDY

A film about the
evolution of hip-hop

The challenge here was to create a digital experience that translated well across many devices and screen sizes.  I felt as thought a responsive website would provide a greater user-experience with a larger more diverse audience.  We also the site needed to be compelling but simple so it wouldn't be a distraction from the content. The use of large compelling imagery with large type would peak immediate interest from the user plus tease them about what to expect.

ROLE
UX / UI Design
Art Direction
Visual Design
Creative Direction

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Desktop Screens

There was a strong focus in developing the design direction, first. Setting a design language that adopted Nixon's timeless qualities but translated well on the web, through any interactive touch-point. While Nixon was developing a new campaign, it was important to work closely with their creative team to help define a digital style guide that would feel consistent.

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Mobile Screens

There was a strong focus in developing the design direction, first. Setting a design language that adopted Nixon's timeless qualities but translated well on the web, through any interactive touch-point. While Nixon was developing a new campaign, it was important to work closely with their creative team to help define a digital style guide that would feel consistent.

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